Alexandru Ursu is the Salesforce Marketing Director for Greece, Cyprus and Malta. In his position, he is working with enterprises of all sizes to help their digital transformation process deliver a meaningful and personalised customer experience. Throughout his career at Salesforce he has focused on business development positions for the entire CEE and Mediterranean region. He is committed to deliver business value and customer satisfaction through data-driven technology and customer-focused thinking. His main interests span across customer experience platforms, enhanced personalisation of customer marketing campaigns, customer data platforms, engagement strategy and marketing campaign analytics.